A direct-to-consumer, made-to-order luxury bridal brand name is wanting to upend the legacy industry that is bridal.
Floravere has exposed its first permanent location that is physical into the Tribeca neighbor hood of Manhattan. The brand’s collection of gowns and separates anchor the room, that has a contemporary feminine appearance and modern sensibility.
The shop is made to offer personalization at every touchpoint associated with the consumer experience. Customers will make personal appointments with a stylist in the brand name’s web site, through Instagram message that is direct and via text. The client can look online and pre-select gowns to put on, using the dresses (styled with add-ons) waiting on her behalf in one of three private bridal rooms when she finds the shop.
The rooms, that have a dressing space and split sitting area for the bride’s relatives and buddies, have such individualized details as an electronic digital wedding “mood board” (curated by the stylist) and customized playlist. The brand name makes use of data collected through a questionnaire that is digital down by clients before their visit to personalize the suite. Continue reading “First Look: Online ‘bride field’ merchant opens very first shop”